She was much older and that allowed her to become calmer and wiser. But after becoming a mother my perception of life has changed. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. You dont have to be glued to your kids the entire day. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. My work brings about so many positive changes in me. So the price is a key point.". You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. A: Do you find retail a profitable business? Our lawn business has been going for the last six years and it is galloping now. People come by word of mouth. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. [5][6] You can never rest with retail. Making it into a professional business is the key.". It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. Their position is professionally very strong. Here one has to nurture and build teams which understand the brand. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. We started with light evening wear and it snowballed; the vision came in the last 10 years. Abroad, when a designer retires, the design house goes and finds the next top designer. It was crass. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. Join Facebook to connect with Sana Hashwani and others you may know. A: How did you start? I wouldnt have been here, giving this interview, if it wasnt for them.. quite shameful designs that 99% people in the country cannot wear, and cannot afford. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. Sana has selected women that have aspired against the odds with hardwork and dedication. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. "Were a population of 210 million people, you will all find your niche. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. She unwinds with TV shows, reads books, and hangs out with friends and family. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. Despite all her achievements, Shagufta is no stranger to self-doubt. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. SM: With bridals and light evening wear. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. SM: You need to own the design. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. The little time I spend with them is quality time when we really bond. Her house, according to her, is a madhouse. SH: You have to give a five to six year timeframe to any business. We broke into different avenues and levels which is why we sustained our position.". SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. It was especially important for her considering both her areas of work are very different from each other. She remembers how she and her partner could not even have imagined running a weekly magazine. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. If you can dream it, you can do it.. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. They have to be quite serious, have to be more composed, and not kid around. Clothes mean nothing until someone lives in them. "If you want to grow, no. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. If you start thinking like that, youll be able to figure out your way through any situation. We started retail, not knowing a thing about it. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. A: After prt are you contemplating another big project? Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. SM: Look at the number of Fashion Weeks taking place every year. Included on the apparel side is the brands latest venture in retail. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. I come from a family of very hardworking women. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. On this Wikipedia the language links are at the top of the page across from the article title. A: How do you escape this? It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. When youre younger, little things seem big. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. Let me explain. A: What made you decide to go into retail? AURORA: How do you perceive SANA SAFINAZ as a brand? The . Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. Best is to accept, go with the flow and breathe. By the time her results came, she had gotten married and soon had a child. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Karachista is Pakistan's top news, entertainment, music fashion website. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity,
It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. We have always gone into things by telling each other that we could do it, and we made a success of it. SH: This happens. Summary. . Reams upon reams of cloth draped around each model. Sometimes you need to take a detour even when the goalpost is within your sight. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. A: So the brand is very much associated with the two of you? I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. She doesnt use her phone much and takes a break from social media. She has a basic skin regime that she follows daily. "Of course we do," says Sana. Men dont think they need to take of their skin but its just dirt and must be cleaned up! Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. To a certain extent this is what we are doing with retail. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. Its not about money, its about usefulness., Bina is all about self-care. My husband is my backbone and lets me be the person that I am, she says. Before Pinterest and the internet, references came from books, museums and other sources. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. Education matters. Its cheaper than lawn, so we will hit another dynamic in the population. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. SH: And a very exciting one. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. Sana Khan with Vishal Karwal. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. I design lawn entirely on my own. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. She is what she is today because of her mother. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. SH: I dont know. We really dont. @thuglife No. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. It was then that we started to think about doing lawn on our own. Even now, patients are doubtful of a female surgeon till they get to know and trust her. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. So, you know, everything excites you.". SH: The entirely on our own is no longer something to take pride in. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Keep checking this space for updated trends, products and what's in store related information! We started retail, not knowing a thing about it. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. Her salon is her second home and a safe zen place for her clients. I had a lot of issues with the pregnancy. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. Your focus changes once you become a mother. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. But then someone else comes in and they start to take away your business and you wake up.". It was like climbing a mountain. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. "What are you going to do? Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. "One of the recipes for success is failure as well," Sana is honest to admit. Abroad retail is massive. Good work. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. But 27 years cant all be smooth sailing. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. It was a slow and subtle evolution. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. A: But it was your time with Lakhany Mills that made your name. The greatest challenge she faces is dealing with the issues of HR. After that we decided that we are going to do lawn on our own. Chartered Accountancy was such a challenge for Shagufta. Every moment of weakness I encounter, I step back and give time to myself to reflect. The onus is on us. @F. Shah I guess they design for the niche, not for general public. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. I do everything I tell everybody else to do. "Were not arrogant," Safinaz echoes the thought. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. She would go round and round the roundabout to see it. Why are you asking a racist, I want to ask her?". What went wrong and how can I correct it? In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. The three of us sit together and we trust Mohsin because of the youth factor. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. "Our finger is always on the buzzer," says Safinaz. She started working when she turned 19 and married her high school sweetheart 15 years ago. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. However, the company was nationalised in 1973. There are times when you will have to choose between motherhood and work. Its exhausting! According to her, hard work and dedication always pay off. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. It is important for me to create the right balance between the carrot and the stick. "The minute we dont have it we start to get bored. Fashion is one of the few thriving businesses in Pakistan. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Do they ever think anything is enough? Thats rare in the cut throat industry she operates in. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. That is the scary bit! My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. Sana and Safinaz are the most non-political and pleasant people in the field. You get in there; you bounce off them because they have different ideas. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. She is someone who values the lessons life has to teach. Life does give you chances, there are several paths. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Mehrs mother is her best friend. Failure has come many times. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Celebrity News Coronavirus Pakistan . He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. Some moments are yours and should just be yours so I try and do that. A: So it is contained? hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. I have very problematic skin and taught myself to cover up. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. At the end of the day when I go home, I am motivated and excited to see them, she explains. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. What part of your business excites you the most? According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Among other things, her daily to-do lists also have son time during which she focuses just on her son. She had just begun her career when her baby started falling ill very frequently. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. However, luck was not on her side and she failed to find a job. There are always projects, opportunities. Do they also have a succession plan in place, I ask? To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. Strength, talent, efficiency and usefulness matter. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. You will all grow. Especially for girls in this misogynistic society.
Katherine Bouris Wife,
Las Vegas To St George Utah Drive,
Articles S