If were now sharing the skill set and the insight that gives us a competitive advantage, what does that then do to our market share?, For Marvina Newton, 36, the standardization of textured hair training could be positive if it empowers Black-owned salons. Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. To establish the current state of play, were taking a look at the latest hair and beauty industry statistics for the UK, as well as those for the last few years. Its not as easy as just, Im going to learn Afro hair.. In America, approximately $19 billion is spent annually on hair while in the UK, 5.25 billion is the annual spend - and UK black women account for 80% of total hair product sales. 41. Image used under license from Shutterstock. Conversely, in America theres a whole cult around Afro hair with proper care routines available at the hairdressers, its the same in London. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. 37% of women have gone to the salon to have their hair permanently colored at least twice in the past year. Their contribution to the UK economy. Black women experience more hair anxiety than other women. Hair extension Market Size was valued at USD 6.8 billion in 2022. Will genuine access be opened up to people in our community? 18. Conversely, current smaller brands dedicated to women of color operating under new business models have the opportunity to include all types of women from various origins who can identify with the products. From a B2B trade show, it opened up to the public and became an event for consumers. Keep reading below to learn about the driving factors of the natural hair movement today. Having a familiarity with Afro-textured hair would be an improvement.. The future will play out in the mainstream, distribution, digital and educational spheres. The average hourly salary for hairdressers in the UK is 8.57, according to payscale (13k - 24k annually, depending on experience). Revenue in the Hair Care segment amounts to US$1.91bn in 2023. News flash: Black women know beauty. 35% of black people who prefer natural hair have had their hair colored once monthly or more. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. Yet it remains an open question whether Black women will generally want to be attended to by stylists whose hair textures differ from their own. When you see the pictures or the appearance, you can see that no ones done my hair, she said. Hairdressers also need to educate the consumer on how to use those products at home especially hair relaxers, because those can be the most damaging if badly applied. The average hourly salary for hairdressers in the UK is 8.57, according topayscale(13k - 24k annually, depending on experience). Ashley Turner @Ashley_MTurner. Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. In the years preceding 2021, major consumer packaged goods companies have started acquiring black-owned hair and beauty brands. . Black women experience high levels of stigma and bias because of their natural hair among white women. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. Beauty industry trends for 2020 report that the industry has over a million employees. Key Hair Weave Industry Statistics. By Aina J. Khan and Charlie Brinkhurst-Cuff. However, the majority still show a preference for straight hair. Globally, L'Oreal generated the most revenue in the global beauty industry in 2019, amounting to $33.4 billion. Theres a lot of work involved. Word of mouth recommendation is the best marketing practice here, as people are naturally more suspicious or defiant. 41% of black American women say that the COVID-19 pandemic has forced them to change their hair routines, leading to increases in new product category spending. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. Jamelia, popstar turned cultural commentator, agrees. Learn the facts about the preferences of black hair industry consumers below. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. White women show explicit bias toward black womens textured hair. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. Uju Marshall, the Nigerian fashion model to know. This seems like a commercial misstep. Distribution here is also complicated because there are too many networks, like for example in the distribution of hair extensions. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. The North East has the lowest number with 2,766 nail technicians. If you continue to use it, we will assume that you accept the use of cookies. The cosmetics industry is growing at a rate of 5.3% each year. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. 28. ATH Investigates, Natural Hair Care Guide and Products to Fight Humidity, 12 Edgy Ivy League Haircuts Seen at Fashion Week, 7 Different Ways to Style Twist Hairstyles for Men, 15 Sweet and Striking Shades of Honey Brown Hair, Understanding Why the Appropriation of Hair Ingredients is Culturally Wrong, 8 Shampoos for Straight Hair that Add Body and Shine. Rounding out the top 5 are Este Lauder, P&G, and Shiseido. The preservation of Black-owned hair salons is deeply personal to Ms. Newton, who shaved off her chemically straightened hair to encourage her daughter to be proud of her own natural hair. They didnt understand that there wasnt a strong network of Afro hair stylists across France. One survey found that Britain has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. Cantu understands that their consumers are not necessarily in the mood for parties, rather they focus on families putting education in their core message. The last bastion of racial segregation lies in beauty products and hair salons. Updated December 6, 2020. 8. In 2019, the global hair care industry saw revenues of $12.9B. The immediate question was whether every trainee, regardless of race, would now have to learn to cut Black hair. Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. It is an unremarkable scene, except that the junior hairdresser is white. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. Selling products on Instagram? Households of low-income families make up 43.3% of the natural hair market spending. Everyone wanted to look like an African-American with straight hair anyways. Theres more advice and info on ourhairdressers insurance,beauty therapist insuranceandnail technicians' insurancepages. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. 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Yes, France is a very hard market to break into. For Nicola Oates, 39, a newly certified white hairdresser from Tamworth, a very different message was given during her training course last year. As a subscriber, you have 10 gift articles to give each month. Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. Let resources go into Black hairdressers who can train white hairdressers how to do our hair.. If you dont understand the French mentality or have a strong network of relationships here its hard to find success. During the first UK lockdown of 2020, the hair product that became most searched for in the UK was hair clippers, whose searches went up almost 700%. In the US alone, black consumers spend over $1T each year, and a significant amount of that spending goes toward hair care products. Among the many sub-sectors within this industry, color cosmetics took a hit in 2020, dropping by nearly . Marvina Newton having her hair styled at Elite Hair Studio in Armley. Brand. In some cities, merely getting an appointment can take weeks . Brian Swarry, the studios owner, offers extra instruction via Facetime while a junior hairdresser watches and listens. 63% of people working in the hair and beauty sector are self-employed. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. The answer is still murky, partly because the industry is sprawling and decentralized, with at least six licensing organizations that certify the thousands of stylists produced by training schools every year. For example, Unilever recently acquired Sundial Brands, a portfolio of personal care companies targeted at the black hair and beauty market. That's a sharp fall of more than 30% compared to the 10,000 starting a course in 2018/19. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories. In 2020, the size of the global dropshipping market was estimated at $128 billion. One client asked me Why dont. Black Americans yearly spend 18% of their income on ethnic hair beauty products. Black consumers in the US spend disproportionately on styling products. But inside the industry there is growing recognition that change is coming and is long overdue. This is equivalent to every person in the UK spending 166 on personal care treatments yearly. Thats when you need treatment and professional liability insurance. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well. 40% of respondents said they were intending to grow their business. The hair and beauty industry is largely represented by small businesses: close to three-quarters of businesses employ fewer than five people, while 94% employ fewer than ten people. Two years later, Winifred Atwell, a pianist from Trinidad who became the first Black recording artist to reach No. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. 15. With 24 product launches, Carols Daughter released the largest number of ethnic hair products from 2014 to 2016. The personal care market will dominate as usual since it is projected to reach $268bn by 2025. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. Anyways, to circle back to black British women, its a large diaspora: most of them have families in America or the Caribbeans, so theyre all interconnected and largely influence each other. In 2020, the beauty and cosmetics market fell by 8% as a result of COVID-19. She is a French-Haitian native and a London-based multihyphenate who is at the helm of her creative agency, . U.K. The US online flower shop industry grew by 8.5% between 2015-2020. Madam CJ Walker became the first black female millionaire in the US from sales of her black hair product line. You dont need to be black to have dry skin or curly hair. The industry has been in recovery ever since. In 2017, the sales value of relaxers in . She earned her certification early on, but was trained only on European hair. Sign up to the newsletter and get exclusive hair care tips and tricks. The French African woman is very educated, cultivated and engaged. But new cosmetics brands like Melayci or So Aesthetics are produced in Italy now or in Africa like R&R Luxury. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. Financial status makes no difference amongst black consumers when purchasing natural hair care and styling products. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. Industry Statistics; Campaigning for you. Scroll down to our table of contents to find the reliable black hair industry statistics youve been searching for. They invest a lot in hair care but dont necessarily know how to get the best value for their money. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. Calma Ritchie, 55, now has a loyal clientele at her salon, XL Hair Design, but she began working out of her living room or kitchen. Heres what our research revealed: Its a well-known fact that black consumers punch well above their weight class when it comes to personal care spending. Growing Demand for Men's Beauty Products. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. In May, after several years of lobbying by advocacy groups and a leading fashion magazine, the Hair and Beauty Industry Authority said it was updating its certification standards so that hairdressers can meet the needs of the U.K.s diverse community.. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. The US is the leading country globally in the hair wigs and extensions market. In global comparison, most revenue is . was awarded 8,500 pounds (about $11,800) in an out-of-court settlement, petition last year that pushed for mandatory training in textured hair. Globally, the industry is strong and only getting stronger. Black men who change their hairstyle often report using the highest number of black hair products. There were8,677 beauty salonsin the UK in 2019, a huge 73% increase in businesses since 2014. Black women experience high levels of anxiety over their natural hair. L'Oral. Because its cheaper and they have the infrastructure, the laboratories and the knowledge spanning over 50 years. The number of people working in hair and beauty. Brits like to keep well-groomed, and the amount spent at hairdressers and personal care salons in the UK was highest in 2019, reaching8.6 billion. Masculin black hair care is also a huge market to dive into. 14. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. Human hair lace-frontal wigs, bundles, frontals, and closures are available in three textures: straight, wavy, or curly. Black Americans spend 35% of their money on hair products on styling products. However, American hairdressers. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. Sugaring (up 300% in 2018 and a further 91% in 2019). (Research and Markets) #2. The average hourly salary for nail technicians in the UK is 8.64, according topayscale(16k - 23k annually, depending on experience). The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B.