For those constantly on the go and working 60+ hour weeks, let this candle remind you to focus on yourself once in a while. View designer exclusions Both familiar and unexpected. Once the team approves, the brand will supply you with a return authorization number. Boy Smells' new fragrance collection goes by "Cologne de Parfum," in keeping with the brand's signature juxtaposition of masculine and feminine olfactive notes. $30.00. To highlight the specific challenges Covid-19 presents, I spoke with four small-business owners with varying digital footprints about what its been like to handle the surge in online shopping over the past few months. Boy Smells Headquarters 1202 Venice Blvd Los Angeles, California90006 Driving Directions Boy Smells Summary ABOUT Overview Boy Smells was founded in 2017. I couldnt believe the amount of puzzles we sold those first few months, Vincent Onorati says. Each candle is hand-poured in an aesthetically pleasing glass vessel that you can repurpose for other uses. Returned items must be presented in the same condition as when they were received: unworn, salable, undamaged, unaltered, with original tags and packaging (if applicable), and with proof of purchase. At the time she had two partners in the operation; now its just her, and the entire business is automated. Sensuous, accessible and bright, Boy Smells products elevate your intimate world. Editors' Pick. We use the word genderfull rather than genderless, so, representing a fuller idea of gender rather than neutering gender or saying its nonbinary, he said. One user gave a well-depicted analysis of the brand, arguing that its candles are more for people who enjoy sweet scents: They are pretty sweet smelling candles, if you arent into that, then Id try another brand! The quality was pretty great for both and had a strong throw when burning. Editors' Pick. Boy Smells celebrates the complexities of modern identity with products that channel masculine and feminine together. Boy Smells is currently carried in over 750 retail locations (300 in the US alone), across 35 countries on 6 continents. Bookshop.org, which launched at the beginning of lockdown, helped independent booksellers most as an Amazon alternative for affiliate-link revenue. Herman: Were a personal product brand for a world where binary principles are no longer relevant; we fight sexist ideas and for the freedom of authentic expression. We had to work from home for a long while we were diversifying our supply chain like crazy. CEO JuE Wong called 2023 a reset year for the company, after fourth-quarter sales fell 21 percent year-over-year to $130 million. Before Boy Smells candles were sold in some of the most fashionable stores in Los Angeles and celebrated by New York Magazine, Apartment Therapy and Glamour, founders and life partners Matthew Herman and David Kien made them by hand out of their home in Pico Union and doled them out to friends. Trade shows, for which the couple would travel up to eight times a year with upward of 200 pieces of inventory, didnt happen at all in 2020. Brandon Veloria Giordano and Collin James Weber, the creative couple behind the five-year-old vintage business James Veloria, went into the pandemic in a precarious situation at least on paper. Boy Smells, the candle, fragrance and underwear label that's gained attention for its non-gendered approach to scent and collaborations with the likes of Kacey Musgraves, is debuting its first physical retail experiment, a Los Angeles pop-up that opens on Nov. 4 and runs through Jan. 7, 2022. As a cannabis-related company, Khemsurov cant run ads on Facebook or Instagram, though shes sent product to photographers to create original smoking-related content for Tetras social media accounts. Its first retailers were ByGeorge in Austin, Texas; Forty Five Ten in Dallas; and Lisa Says Gah Inc. in San Francisco, along with a few local L.A. stores, including Little Tokyo-based Poketo.We started carrying Boy Smells when they first launched. The discount code cannot be applied to the cart. You're might already be familiar with the Boy Smells brand which includes candles formulated with interesting fragrance combinations and topped with cheeky or evocative names like Kush and Cedar Stack. People wear many hats and play different roles in their life, and we aim to create products that open the door to identity thats beautifully multifaceted. The TikTok filter went viral this week, further distorting our perceptions of reality. These candles are sulfate-free, paraben-free, and phthalate-free, so you can luxuriate in self-care without worrying about toxic chemicals. [Books] are inconsequential to them, really. Boy Smells candles are all developed and designed in Los Angeles with fragrance and natural oils, and proprietary all-natural coconut wax and beeswax blend. Woodphoria by Boy Smells is a Woody fragrance for women and men. At the end of 2019, they decided to prioritize direct-to-consumer sales. 2023 PitchBook. We will take $100 off your $400 purchase, $200 off your $800 purchase, or $300 off your purchase of $1200 or more now through March 5, 2023 at 11:59pm (ET). When first lighted, youll be greeted by the stunning floral scents of rose, orange blossom, and jasmine. In our newly relaunched Unmentionables collection, each style and color is available with either a Pouch Front or Flat Front, shifting the conversation away from gender expectations to the right fit and end usage for the customer. If I get three people and one person buys something, thats one person I didnt have yesterday. I know Ive spent more online this year than I did last year, [because] Im not eating out, Im not traveling Im not spending the way that I used to.. We surveyed our in-house team of scent specialists (our staff) to test the scent intensity, or Scentensity, of each candle when lit (aka hot throw). This Boy Smells candles review found that the company does not ship internationally, only to the US and Canada. Our favorite coordinated 'fits, The Shoes of Spring We hope that our users mix and match the fragrances with those in their collection to express themselves in individual and personal ways.". A unique and contrasting duality that represents two sides to every story. THE BRAND GAINS FANS AND RECOGNITION ACROSS THE US. I caught up with the exuberant Matthew Herman, Cofounder and Creator of Boy Smells, live from a Dolly Parton-themed bar (no, really!) "The 'idyllic' archetypes and heroes from the past are often allegories ofhow we should go through life as perfect' people, reinforcing traditional societal norms," Herman says, with the end goal being self-empowerment. Saks' return policy still applies to items returned under this offer. Enter promotional code SAVE23SF at checkout. Number of messages received may vary. We went from having maybe 10 online orders a day to 200 or 300, he says. With this bundle, youll receive: The range includes notes of violet, rose, pink peppercorn, peach flesh, birch, and pistachio to embody afternoons spent in secret gardens, early Summer mornings on the porch, and intricate bouquets from a loved one. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. Offer valid at saks.com and in Saks Fifth Avenue stores only. Alex Murdaugh sentenced to two life terms for murdering his wife and son. Our mission is to dismantle binary ideas around gender in our daily routines and encourage people to live in full spectrum without compromise. Returns that do not meet this policy will not be accepted and will be sent back to you. All rights reserved. Scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in pretty bouquets. Customers receive free shipping on orders over $48. These are common practices for online businesses, but again: You need the margins to sustain them. Most of what they offer assistance with branding, marketing, photography, SEO is an entire department at any well-structured organization. Finally, we took to Reddit. Theres this insistence to lump Amazon and bookstores, he says. $98 HINOKI FANTME SMOKY/WOODY Best seller $98 Promotion may be suspended or terminated at any time. Its permission to harness your power from wherever you want it. "For example, Tantrum is a retelling of the Greek myth of Pandora, whose yearning and curiosity starts and explosive punishment of humanity at the hands of Zeus," he says. For full details, visit saks.com/returnpolicy. Its primary notes are of redwood cedara warm and sensual scent that is rooted in nature. They're the solution to your basic fragrance woes: long-lasting, strong-smelling, and stacked with unexpected fragrance equations that instantly turn you into the most interesting, complex person in the room. The company will be sure to subtract the amount you owe from your merchandise refund. By submitting your email, you agree to our, How 4 small businesses have shifted to online sales, This story is part of a group of stories called, The Supreme Court signals that a terrifying attack on voting rights will vanish for now, Hailey Bieber, Selena Gomez, and the Easter egg-ification of the Hollywood feud, Brad Pitt was the only winner of the Aniston-Jolie tabloid battle, Take a mental break with the newest Vox crossword, Sign up for the Boy Smells candles are formulated with no gender in mind, blending traditionally masculine and feminine accents together for a full-bodied experience. $30.00 - $98.00. So, it seems like the majority win in this case. Gourmet, monogrammed or personalized items also cannot be returned or exchanged. (The brand was 100 percent DTC for a period during lockdown.) Promotion may be suspended or terminated at any time. But, when you give it time to develop, this candle will reveal its deeper layer of smoke, cedar, and birch tar. Im like, You live in Greenpoint, you throw a rock youll hit almonds. Its just this conditioning. Herman: Recently, a young, queer post-grad reached out to us via email to let us know that our products allowed them to explore their sexuality in ways he never had before. The duo started experimenting with candle-making in their kitchen, and from there, their passion was unveiled. Poured into a deep burgundy and red ombre vessel, the packaging is as intense as the scent. A full size chart is available on the companys website. Each candle also has a braided cotton wick, which prevents any lingering smoke when you trim it correctly. This candle necessity features a slick all-black design and a subtle logo embossed onto the arms. Its web sales surged by 1,000% in 2020 and account for 75% of the companys revenue. Its five floral fragrances add a little spice to the traditionally feminine aromas. Shopping with the brand is a liberating experience where you can be yourself with no judgment. Its expensive, she tells me. $88.00 Current Price $88.00 (35) Free Delivery. On a scale of 1 to 5, five being extremely strong, our scent specialists evaluated the scentensity of a standard 8.5oz candle so you can make an informed selection. To make shopping easier during this busy time of year, we've extended the amount of time you have to make returns. Boy Smells suggests harnessing power from wherever you find it. You can now buy a fraction of a house. Thursday, March 2 through Sunday, March 5, Spend $400, Get $100 Her work has appeared in Nylon, Bustle, Avenue, BuzzFeed, Tab Media, Austin Monthly, The Current, and more. Website www.boysmells.com Ownership Status Privately Held (backing) Financing Status Venture Capital-Backed Primary Industry Other Consumer Durables Other Industries Specialty Retail Other Apparel Primary Office 1202 Venice Boulevard Los Angeles, CA 90006 United States Want detailed data on 3M+ companies? Boy Smells Fantome Votive Set $68.00. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Should you. Support our mission, and make a gift today. The products are more than just a fragrance piece but also a decorative statement. Some exclusions may apply. Duplantis says Boy Smells has been profitable for four years even though it hasnt taken on any financing (beyond its recent closing on a convertible note, a type of bond that gives the holder equity in a company prior to valuation, in October). Though, if you look at the breakdown, 70% of shoppers gave this scent a perfect score, and just 5% gave it 1 star. Despite fast growth for independent fragrance brands, designer scents still make up most sales, and a few companies are the engines behind them. BOYSMELLS.COM GOES LIVE AND LAUNCHES WITH SIX CANDLES TO START WITH KUSH, ASH, CEDAR STACK, GARDENER, PRUNUS AND NOW RETIRED, MSSR. Now its all about Trump. Boy Smells' debut collection of personal fragrance, out today, is designed to mix, match, blend, and bend. Boy Smells Marble Fruit Eau de Parfum. What was so surprising to us, and I should have seen this coming, it was an instant hit with so many of our girlfriends (who) were wearing Tuscan Leather by Tom Ford or Santal from Le Labo, and those are all very masculine scents. Big strides. No adjustments to prior purchases. Promotional value is for promotional purposes only, without money or other value given in exchange. It was something we did because we had to, Vincent Onorati says. "We will for sure be entering a new reality as new people, changed and evolved by the past year," Herman says. In fact, its team wants these candles to inspire you to love your unique self. Please ensure the cart meets the requirements to apply this discount code. With two brick-and-mortar retail locations in Brooklyn and Jersey City, New Jersey, WORD is nothing if not a neighborhood institution. The installment is launching with five fragrances (the same amount of candles the brand started with back in 2016). Win whats next. Returns are eligible for a full refund within 30 days of delivery. Boy Smells Reviews: What Do Customers Think? ANOTHER RETAIL MILESTONE. Perfect for romantic candlelit dinners, you can purchase the Boy Smells Redhead candle for $32. They also contracted with a digital marketing agency, New York-based Phidel Digital and hired an in-house marketing professional. Tantrum, described as an explosive green cocktail, is fragranced with peppercorn, cedar, and vetiver. [The stories] are fun and community building, but I was basically doing them to pay our rent, adds Giordano. Boy Smells Profile and History . "The exploration of ourselves helps define and harness our uniqueness and allows new ways for us to express ourselves. You can purchase the Boy Smells Bare Pouch Front Trunk for $25. Our top performance labels. Herman safely made it back stateside, and by March 17, we were up 1,500 percent in direct-to-consumer candle sales, he remembers. You can always sign up for the brands newsletter via email to keep tabs on any upcoming promotions. Theyre packaged in a luxury box thats ready to be gifted, featuring an aesthetically pleasing glass tumbler thatll add to the elegance of your home. In my youth, Id subdued my feminine side. Independent business doesnt just mean the bookstore it means the hardware shop, it means the bodega. I could see that crossing the binary in scent was kind of like (a woman) wearing the boyfriend blazer or a chunky Rolex. Everyone I talk to is surprised by how well retail has bounced back, says Herman. Were incredibly proud to participate in the cultural conversation around identity at Boy Smells. Elon Musk thinks were close to solving AI. Manufacturer of apparel and scented candles intended to elevate its customer's intimate world. Its popularity amongst celebrities is further reflected in its collaborations, including the Kacey Musgraves and Sky Ting candles. I lost so much work during Covid that Ive been able to focus on Tetra, and like everyone else Im not spending very much money. Someone we knew who used to work in candle production was making 2,000 units a week for us out of their garage; me and David and our staff were pouring candles from home, trying to do 1,000 units a week that way., The ship has since righted itself to some degree, with China reopening for production in the nick of time, and a number of wholesale accounts were added back into the fold. Boy Smells has reformulated its original core collection using higher quality ingredients and works with renowned fragrance houses Firmenich and Robertet Group. and saksoff5th.com). Much like a signature style, I can't seem to commit especially when constantly unlocking new fascinations or personalitiesdifferent versions of myself, in other words. Add it to your cart for $18. 112. Youd be forgiven for thinking that now, maybe more than ever, its easy to run a small business. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. LES Scented Candle. Discount code found, it will be applied at checkout. Text STOP to cancel. UNMENTIONABLES, OUR COLLECTION OF GENDERFUL INTIMATE WEAR, DEBUTS AND CONTINUES TO CONSTITUTE 15% OF ONLINE BUSINESS. Not sure why all the hype with this candle and why the expensive price tag. Of course, Magnums will roughly have three times the intensity of an 8.5oz candle and 3oz votive minis have a third the strength, compared to a standard sized candle. Fragrance (32) Gifts (19) Mini Size (7) Related Content: Boy Smells Cowboy Kush Candle $38.00. Aziz: How did you realize that the second product line would go from candles to underwear? Offer not valid on Rush, Next Business Day or Saturday delivery orders. The company's direct-to-consumer. Kush, which contains no actual THC or CBD, is a blend of pot, suede, white musk and tulip. For more information read our Terms & Conditions. This Boy Smells candles review stands behind the brands mission and ultimate vibe. Though we found some minor complaints regarding burn time and fragrance strength, the positive comments far outnumbered them. Heading up the pack is La Flor de la Virgen, my other top scent in this range. Its founders, Matthew Herman and David Kien, wanted to design candles for everyone. Aziz: I love it! To learn more or opt-out, read our Cookie Policy. This Boy Smells review will now introduce you to some of the brands bestsellers so that you can get a taste of its popular scents. Thats just scratching the surface. MATTHEW AND DAVID STARTED EXPERIMENTING WITH CANDLES IN THE KITCHEN. Thats worse. Herman said they have not taken on capital funding and retain full ownership of the company though he said they will likely look for an investor in the future to help them grow.In the third year, they moved the business from their home into offices at the corner of Venice Boulevard and Burlington Avenue in Pico Union. He says the fragrances are great not only for mixing with each other, but also other scents already in your personal collection. But the duos business flourished on Instagram, where their personalities took center stage in compelling (and shoppable) Instagram stories. Being able to experience the brand in person motivates the consumer to buy more Its going to be really interesting to see if there are any differences between who were attracting online versus who were attracting within physical retail, said Duplantis, who added that the brands average units per transaction through its DTC channels is just over two, while through its wholesale is just over that number. Worship the hot California sun and kneel to forest nymphs in psychedelic, old-growth woodsall at the same time. Final Sale items cannot be returned or exchanged. Gender and identity are no longer static. The Boy Smells Cologne de Parfum fragrances are now available for $98 on the Boy Smells site and in select retailers. No cannabis smell at all. You also agree to receive marketing emails to the email address you provided above. Gender is learned, and were constantly unpacking the ideas of maleness that have been thrusted upon us. With cautiously optimistic predictions about the state of the world this summer, it's an ideal time to take some scents for a test drive. Agenda-setting intelligence, analysis and advice for the global fashion community. With this brand, Boy Smells boy cologne versus girl perfume doesnt exist. The name of the Boy Smells Kush candle might sound a bit deceiving, but we assure you this fragrance does not reek of weed. Recontextualizing scent to reflect modern identities, stands to help you step outside of outdated constructs and take ownership of your own "hypernature" accessing your truest and most mighty self. Gender-neutral positioning is gaining increasing traction in fashion and beauty spaces. Its what my Instagram Explore page seemed to suggest one day, surfacing a Reel announcing the sold-out launch of something you never see what from someone who seemed optimized for the platform: excited for their own success, unburdened by the intensive labor it mustve taken to get there. Now I want one!!! As co-founder Matthew Herman explains, the five scents in the collection aren't genderless but genderful. Both familiar and unexpected. What Beauty Professionals Need to Know Today, Why Everyone Is Obsessed With the Bold Glamour Filter, Olaplex Expects Net Sales to Fall 15 Percent in 2023, The Companies Behind Fashions Biggest Fragrances. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California. Violet Ends, a "vibrant violet in a storm of smoked papyrus and tobacco leaves . As sensitive as people are [about] where their political vote goes, they have to realize that where they choose to shop has as much significance., Boy Smells co-founder Matthew Herman, who launched the brand in 2016 with his partner, David Kien, was taking press appointments in Paris when it became clear that the spread of Covid-19 was about to shut down the global economy. THE BIGGEST RETAIL PARTNER ROLL OUT TO DATE. Additionally, Duplantis says Herman and his co-founder David Kien operate Boy Smells like a fashion brand pairing core products with limited edition product drops, such as its collaborations with Musgraves and fashion brand Ganni. Everyone participates in their own way. Her store runs on Shopify, and a fulfillment partner is responsible for all shipping and logistics for a monthly fee. I enjoyed that they were made from beeswax and coconut, they burned really well. This undergarments blend of Pima cotton and elastane ensures a comfortable fit that stays in place throughout the day, as all boxers should. To receive your refund or exchange, youll have to email the Boy Smells team within 30 days of receiving your order. We will take an additional 10% off your order when you create an account. Out of the Boy Smells scented smells, the Kush candle seems to be the most popular. Were on a lifetime journey to discover what authenticity is. Boy Smells is a supercool queer-owned brand that is celebrating a genderful lifestyle. Boy Smells' headquarters is located in Los Angeles, California, USA 90006. Of course, Magnums will roughly have three times the intensity of an 8.5oz candle and 3oz votive minis have a third the strength, compared to a standard sized candle. Herman: We coined the term genderful as a mark of inclusion, acknowledging that ones full spectrum self is unique to the individual. The all-natural blend outlasts traditional soy and paraffin candles. I hope our brand is an opportunity for people to grow closer to themselves. For example, Slow Burn holds a rating of 4.4/5 stars from 9 reviews. But now what worries us is [that] people are falling into their old patterns again., Although WORD was classified as an essential business, no more than one person at a time was allowed inside the store, all the way through June. This website uses JavaScript to apply discounts. See more CEO Plus, get something nice on your birthday. So, this Boy Smells candles review sourced testimonials from Amazon, Nordstrom, and Reddit. Customers can purchase products directly from BoySmells.com. Exploring the new "genderful" range of scents. Boy Smells does accept returns and exchanges on items that are in their original condition. How can you commit to one style, one type of fragrance, when you're not just one type of person?