When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. You only have access to basic statistics. Youve successfully signed in. Business opportunities soon followed. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Warner Bros. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. (February 14, 2022). In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. So how do they do it? Original question: "How popular is K-pop in your country at the moment? However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. 3. Welcome back! BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? K-pop fan activism within the BLM movement emerges from this broader history. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. . Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. Business opportunities soon followed. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. First thing first, well see the demography of the surveys respondents. i can't read korean Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. (Normal here means they fall between the two red outer lines in the graph above.) Japan, the second largest music market after the United States, has a massive K-Pop following. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Then you can access your favorite statistics via the star in the header. In part, this is due to South Koreas position as an economy driven by exports. But there are two acts, both K-pop, who leave the rest in the dust. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. First was the young, diverse, and digitally native Generation Z coming of age. Currently, you are using a shared account. Learn more about how Statista can support your business. If you are an admin, please authenticate by logging in again. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Contrarily for males, the money that they spend is around $50 to $100. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Tentu, hal ini belum bisa dikonfirmasi. In, Korean Foundation for International Cultural Exchange. You can also find the Tableau Public visualization dashboard I've created to support this article. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." K-Pop itself has been crafted with the goal of accessibility in mind. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. What do you want to do? Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . You need at least a Starter Account to use this feature. can someone list what groups on the list? compared tothe number of followers that artist has. In the K-Pop industry, merch is as important as the music itself. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Of course, there were a. K-Pop's wide appeal across Asia is due to several factors. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The K-Pop wave has been well documented in the United States. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. FYI, this is . As soon as this statistic is updated, you will immediately be notified via e-mail. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? So, whats the most favorite K-pop group based on this survey? There are also historical and economic ties with the region. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Other East Asian countries have a somewhat misleading representation within this data. Success! K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. Access to this and all other statistics on 80,000 topics from, Show sources information Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. As a Premium user you get access to the detailed source references and background information about this statistic. (2020). Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. There was some surprises like Loona's female count being so high, 70% is really high for girl group. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. This is unsurprising given its large multi-cultural population. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). allkpop is a registered trademark of 6Theory Media, LLC. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Spanish tracks and collaborated with local artists. Hope it can give you helpful insights or interesting facts about K-pop. (Fans voted by tweeting the hashtag #BTSBBMAs. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. They have no real life knowledge so they just believe and go hard for anything. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Profit from the additional features of your individual account. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. This statistic is not included in your account. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Access to this and all other statistics on 80,000 topics from, Show sources information Participation is voluntary and all information is confidential. Then you can access your favorite statistics via the star in the header. Please do not hesitate to contact me. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Opinions expressed by Forbes Contributors are their own. Dancer at Heart. statistic alerts) please log in with your personal account. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. As soon as this statistic is updated, you will immediately be notified via e-mail. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. The reason is that fangirls are loyal, passionate and more willing to pay. They appoint South Korean stars as brand ambassadors . Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? As for students, it is dominated by age ranging from 15 to 20 years old. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Interestingly, are .. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. One of the administrators behindthe BTS on Billboard! That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. To use individual functions (e.g., mark statistics as favourites, set You'll see that there is a near-linear relationship between followers and mentions. 1. From new album releases to concert coverage and beyond, we've got you covered. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. 10.14.20. Get full access to all features within our Business Solutions. Dec 28, 2020. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. It isn't just BTS fans who are this passionate. Figure 7: How long have you been a K-pop fan? The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. 7) when looking at Instagram Followers. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Througha proactive, data-driven approach to growing their audience. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Visuals Visuals Visuals. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Meanwhile, all transgender respondents with a total of 4 people come from the US. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. From new album releases to concert coverage, our site has it all. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. You need a Statista Account for unlimited access. (February 25, 2020). This number was for those searching for a ticket to a BTS concert on the ticketing website. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Finally, audiences who are 55 years old and above make up 2% of site traffic. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces.