Paralympian Brian McKeever and his older brother Robin are featured in this vehicle manufacturer's inspiring commercial. Overall, there were 64 ads in the competition's national lineup. Er, actually, it was the Celebrity Bowl! But this dtente doesnt come easy: The Barbarian couple is at first resentful; the husband taunts fans of the opposing team that he and his family rode three months in an oxcart to see his team destroy the Romans. A little juice!, a fellow golfer calls out to Zeus from his running-on-low golf cart. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . The commercial follows a nature watcher in the forest and her . And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. Or both? Simon Dumencois an Ad Age editor-at-large. Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Do we regularly drink beer we dont enjoy? In the final two-minute commercial, a couple of kids playing a video game at home are stunned as players spill out of the screen into their living room ready to rumble. More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. Advertise With Us (Opens in new window . Virtual miniature NFL legends come to life in this commercial by the league. 0:30. Barbie. What were left with is a milquetoast message that Skechers is comforting but not illegal. February 11, 2022, 10:51AM 10 of 25 Dr. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. Americas got a serious problem, and Im gonna get it off my chest. Cue the sight gag: The country great pulls a smartphone out of her bra and proceeds to tell us about 5G phones trapped on limited 5G networks. Tragic! After a few heart-stopping maneuvers, the trio comes to rest at the crest of a snowy hill. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. Jon-as? queries an incredulous Leslie. Almost. But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. Where is the 2022 Super Bowl and what time is Super Bowl? More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). WeatherTechs ad has been the one predictable thing about the Super Bowl: For the last nine years, its always been there, and its always been boring. Thanks for warning us, Wallbox. 1:23. Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. Booking.nah. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. Cue a voice-over, raising our hopes for some sort of explanation. Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. We begin with Tommy Lee stopped on a deserted road. The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. Actor. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. Super Bowl commercials 2022: Watch all of the ads that aired on Super Bowl Sunday USA TODAY 0:00 1:32 As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56 ,. In Crypto.coms ad, Lakers star LeBron James meets his younger self for a pep talk. Eugene Levy in Nissan's "Thrill Driver". Number Two (Rob Lowe) gets right down to business, declaring that GMs Ultium platformits electric vehicle battery systemwill power our whole operation, to which Scott Evil (Seth Green) responds, Now we can reduce tailpipe emissions. Dr. The series is expected to premiere on Sept. 2. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. in the same situation. . Maybe its the music, which is largely unrecognizable as the national anthem. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). Soon, her seashells started selling and so on and so forth. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. Really, we do. More from Ad Age: Watch DraftKings daring Super Bowl commercial. For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. The Super Bowl stands as the most-watched television event of the year. All-electric, Hera confirms. Doritos has become a fixture of the time between the big. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . We clutched our hankies in anticipation of Buds Clydesdales being reunited with a canine companion, a combination that has never failed to give us all the feels. Feb 13, 2022 5:38 PM EST. Ad Age and Creativity Staff In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. Youre gonna start a bidding war! Yes, this is not only a case of Rocket Mortgage/Rocket Homes imitating a Barbie commercial, but art imitating life. The ad did well on its own account, winning the #4 best commercial of the game, according to the USA Today Ad Meter poll. Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. But neither performer is actually shown, despite the fact that they presumably dont come cheap. What is this mystical force that can change the planet? EV-il in GMs Super Bowl commercial, Sams Club will air its first Super Bowl ad starring Kevin Hart, See Vrooms new Super Bowl commercial about buying cars from consumers, Doja Cat escapes from clown town in Taco Bells Super Bowl commercial, Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails, Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands, Eugene Levy looks badass in Nissans Super Bowl ad, QuickBooks to air first Super Bowl spot for its own brand, Amazons Super Bowl commercial imagines if Alexa were psychic, Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance, Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World), Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like), See Idris Elba star in Booking.coms Super Bowl teasers, Reeboks Terry Tate, Office Linebacker., Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial, Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad, See how Budweiser is bringing Clydesdales back to the Super Bowl, FTX is giving away free bitcoin as part of its Super Bowl commercial, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. Watch the 2022 Super Bowl ads 02:37 Popular Super Bowl ad crashes system 02:14 Deion Sanders and son appear in Oikos Super Bowl commercial 01:24 See Scarlett Johansson and Colin. The sloth unlikes the trailer and reaches out to knock her name off the. Chevy/YouTube. Its enough to make us want to buy a ticket to a Miley Cyrus concert just so we can holler Do It For the Phones, Freebird-style. Zeus resentfully obliges.). He literally transforms into a cinematic action hero, complete with a catchphrase (Watch the coffee). 2022 NBC Universal . B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). But wait, hold the CupFone: This year, WeatherTech is departing from its flag-waving factories and earnest workers and getting a bit fancy. The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. Fortunately, Hera is attuned to her hubbys funkshe is (or was) the goddess of marriage, after alland knows just what to do to snap him out of it: buy him a new BMW iX. Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. Pringles has at long last abandoned its stale stacking proposition, and the result is a delightful tour de force with serious Ad Meter-busting chops. OK, so maybe it was the Celebrity Bowl more than anything else. (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. Watch every star-studded 2022 Super Bowl commercial. The 2022 Super Bowl airs this weekend but we've got an early look at some of the most exciting commercials you can expect to see during the big game. A fourth Tundra slides into formation, driven by Nick Jonas. This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. The fantastically zany Jennifer Coolidge and Nicholas Braun (Cousin Greg from Succession) in particular bring this spot home, while Gwyneth Paltow sampling her own vagina candle is mind-bogglingly meta. Heres a roundup of some of the most notable commercials. For an optimal experience visit our site on another browser. It . Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. 1 min read. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. The point of this ad is to demonstrate that even poor Seth T., who we are told was actually struck by lightning and now (sagely) tiptoes around wall sockets, isnt fazed by the electric car charging device Wallbox. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. Around the table they exchange the usual pleasantries and some witty banter. This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. But Gillette, this is the Super Bowl. Should we enjoy getting our ass kicked by a dream team of superior sports stars? Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) Super Bowl 2022 may still be weeks away, but that hasn't stopped brands from making the most of their marketing budgets with ads to be played during the big game's uber . Until now we hadnt even thought about car charging devices being dangerous. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. Like us on Facebook to see similar stories Please give an overall site rating . More from Ad Age: See how Budweiser is bringing Clydesdales back to the Super Bowl. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. It doesn't take long before a full wildlife remix of Salt-N-Pepa's "Push It" takes off with water buffalo on bass and a bird (voiced by Megan Thee Stallion) singing the "ooh, baby baby" hook from the mouth of a crocodile. Super Bowl 2022: Full schedule of commercials to watch for By Lauren Sarner February 12, 2022 3:44pm Updated The tradition of offbeat Super Bowl commercials continued Sunday with a. More from Ad Age: Hologic makes Super Bowl debut with womens health message. The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. What is with this years b-to-b Super Bowl ads? Super Bowl commercials 2022: Top 10 ads from USA TODAY Ad Meter AD METER Super Bowl Ad Meter Add Topic USA TODAY Ad Meter's top 10 commercials during Super Bowl 56 Rick Suter Ad. The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. Football! answers granny. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. Theres insistent banging on the apartment door. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. More from Ad Age: Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. From an Uber Eats ad starring Gwyneth Paltrow to a . And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. The storyboard for this commercial must look like someone mixed cole slaw with confettiand then spilled glitter and sawdust on it. You can watch the ad here. But when it comes to the Super Bowl commercials, it's the type of star power mixed with wild twists and concepts that have become expected and what makes the advertising spectacle such a treat. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Carvana is not one of those brands. 2022 05:43 PM . We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. Super Bowl trends have always mirrored the cultural mood. Caddy: Zero. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Kitty, by the way, ends up riding one of the Roombaswhich, come to think of it, is the only logical thing that happens in this needlessly convoluted commercial. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. 2018 Doritos Super Bowl 52 Commercial - Little Donald Trump. The best Super Bowl 2022 commercials: The ads that scored a touchdown. Frito-Lays message is clear: These snacks are flamin. Let the postgame quarterbacking begin. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. Four words pop up on screen: Old friends. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Watch the Doritos and Cheetos ad from Super Bowl LVI. For one, the driver is a woman. Instead, 2022 LeBron tells 2003 Lebron that if he wants to make history, you gotta call your own shotswhich, sure, yeah, thats perfectly good advice, but any thoughts about, say, cryptocurrency?!? Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? Unlike Apples 1984 Super Bowl commercial, there is no rebel runner on hand here to fling a sledgehammer at any of the towering screens, suggesting that Fieris power over his compliant subjects is terrifyingly absolute. The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! Were really warming up to you, kid, says the thermostat. More from Ad Age: The social media power of Super Bowl commercial celebrities. In voiceover, we briefly hear from people of color who testify, in personal terms, to that fact as we see photos of them that look improperly exposed. But all the elements work seamlessly together, creating an engrossing movie-like experience in a mere 60 seconds. Kudos to Planet Fitness for featuring someone actually relevant to the product. Time to make more spacefor all of us. (Wait, wut?) Skechers could have saved a bundle and run this spot on The Price Is Right.. in the series. What we forgotas, seemingly, did E-Tradewas that the market has changed radically since the infant savant made his Big Game ad debut in 2008. Whats up, Jones? she taunts. The Doritos 2022 Super Bowl Commercial Has Twitter Smiling Tom Pennington/Getty Images By Kate Hagan Gallup / Feb. 13, 2022 9:24 pm EST Enter the scene as a young woman extends across a jungle branch in search of wildlife grasping her essential gear: Flamin' Hot Doritos, Cheetos, and binoculars. The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault. Were not sure what Skechers was smoking when it came up with this ad. So what we actually have here is an anti-hype ad thats pure hype. Check out our FAQ Page. Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. The tradition of offbeat Super Bowl commercials continued Sunday with a star-studded guest appearances by Lindsay Lohan, Pete . Touchdown achieved as mom and dad enter the room to see their house destroyed. ), the execution of this ad just doesnt work. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling. This is one weird-ass fever dream of a commercial. ICYMI, Flamin' Hot released its very own commercial dedicated to the spicy flavor for the 2022 Super Bowl. Neither is this spotdespite the best efforts of the estimable Idris Elba. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. (like interest-based ads), we may share your data with our marketing and advertising . If you love Larry David, youll love cryptocurrency exchange FTXs Super Bowl ad, which stars Larry David as various versions of Larry David. Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. Does this man not realize what a slippery slope it is to submit to bathing mandates? McDonalds.